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August 2012

In my previous article, we discussed structural capital. Today, let's take a look at another equally important piece of intellectual capital: social capital. Social capital is your company's vendors, referrals, referral sources, and your friends. ...

July 2012

In any business, the very fact that clients are being charged makes them naturally wonder if the company is simply feathering its own nest. This is especially true in areas where customers are unfamiliar with the terrain. A good example might be auto mechanics. I'm...