Artists are Business People, Too!

Earlier this month, I had the honor of being a guest speaker in my friend John White’s class at Otis College. John teaches in the areas of Advertising Design and Communication Arts, and it was clear the group of students I was spending the afternoon with were a creative, inquisitive bunch.So they probably wondered why an Accountant was coming in to talk to them — especially an accountant who had just published a book. The creative types hire the number crunchers to manage the left brain-stuff, right? Fortunately, I know that I don’t talk like an Accountant is supposed to talk. And I brought with me a set of values cards for each of them, so that instead of listening to me pontificate on how they must do business when they graduate, they were engaged in identifying what is important to them now. We then looked, as a group, at how these values impact decision making both in business and in everyday interpersonal relations.We also defined and discussed human capital, structural capital, social capital, and intellectual capital, and how these things are just as important as your financial bottom line. If you want to …read more